Road trips

Take a road trip as a black traveler with the modern green book

Take a road trip as a black traveler with the modern green book
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The idea of ​​the “Great American Road Trip” has often been romanticized as the best way to travel and see awe-inspiring sites in the United States. But navigating the road as a black traveler isn’t always an easy task, as we often face racism across the country. The Black Motorist’s Green Book, aka The Green Book, was first published in 1936 by Victor Hugo Green to provide black people with safe places to eat and sleep while traveling across the United States, so that their journeys are less dangerous and dare we say even a little pleasant.

Seeing an increase in road travel early in the pandemic, award-winning journalist Kristin Braswell saw an opportunity to create inclusive road travel guides for today’s landscape, provide an alternative way to travel and put highlight BIPOC-owned businesses along the routes. Thus, CrushGlobal road trip guides were born, offering curated and personalized trips across the United States with inclusivity at the forefront.

“A passport is the best education one can give oneself.”

Braswell launched CrushGlobal in 2016, after years of being a travel writer. “Early in my career, I had all these incredible experiences while traveling to interview people and visiting new places to report,” Braswell says. “And I thought to myself, I want to share these experiences. I sincerely believe that travel should be accessible to everyone; a passport is the greatest education one can give oneself. And a big part of my passion is just supporting businesses around the world. »

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The company offers group travel focused on strengthening local economies as well as accessible travel for everyone. Before the pandemic, business was booming. But when travel slowed, Braswell (like many others in the travel industry) had to pivot its business model to focus on domestic travel. “The idea of ​​road trips organized in the United States was born during the height of the pandemic,” she says, “when I was – quite frantically, to be honest – trying to figure out how to maintain my business. afloat due to international borders being closed at the time.

Until then, CrushGlobal relied heavily on international travel. She and others in the industry were in shock not only about how to generate income, but how to stay connected to the world and other people amid all the isolation.

“To still be able to have that connection, that sense of curiosity and adventure that travel brings.”

“I thought it was just a great alternative, because a lot of people couldn’t get on planes or didn’t want to get on planes for safety reasons,” Braswell says. “It’s a great way for people to keep exploring, to keep that connection, that sense of curiosity and adventure that travel brings. They would just get behind the wheel and my team and I would create these pre-made guides.

Since black travelers are often overlooked in the travel industry, even though the black dollar is strong, Braswell also wanted to shine a light on and support black-owned businesses that have been disproportionately impacted during the pandemic. Some would say its travel guides can be considered the green book of modern times, but Braswell is humble about the comparison.

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“I feel honored to have people include the initiative and vision I have at CrushGlobal as part of something as groundbreaking and important as the Green Paper was,” Braswell says. “In many ways when I was planning road trips during the pandemic, I was just trying to find a way that people could still travel and that travel was inclusive whether you were gay or black or disabled.”

And that’s exactly what guides do. Future road trippers can choose between personalized trips or pre-made guides. Personalized personalized trips start at $299, depending on the client’s budget and schedule. It can include hotel reservations, insider discounts, special wine tastings, and coveted reservations. The pre-made guide, on the other hand, costs between $29 and $59. It offers options ranging from a food tour in the South to a wine trip in California.

With international borders once again wide open, Braswell is working to create some awesome group trips for 2023 that people can sign up for now for information. But CrushGlobal road trips are still popular among Braswell customers.

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Here are three examples of some road trips CrushGlobal has to offer, so you can hit the road for a great escape.

The Northeast Road Trip Guide includes six glorious days through New York, Beacon, the Berkshires and Newport. Guests will explore an itinerary that includes farms, vineyards, canoeing, breweries, hiking, and even horseback riding, as well as walking along a historic African-American outdoor trail that celebrates activists.

The Southern Road Trip Guide winds for seven days through New Orleans, Memphis, Nashville, Macon, Atlanta and Savannah, where guests can savor the best southern cuisine each city has to offer. Then, drivers can visit historic points of interest in each city, like the beautiful, less-crowded beaches of Savannah or the French Quarter of New Orleans, or a spooky walking tour with a supernatural bent. Not only will you eat well, but you’ll be able to hear about black history in every city.

The California food and wine travel guide is seven wonderful days of food and drink across Los Angeles, Santa Barbara, Oakland, Sonoma and Napa. On this trip, you can stop at some of Oprah’s favorite haunts, like Model Bakery, because who doesn’t want the chance to be like Oprah for a day? This trip will also include winery and restaurant recommendations geared toward Black business owners.

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